Why I Sell Print on Demand Art and Open-Edition Art Prints...
Have you been wondering why I’ve got such a huge range of online stockists with my artwork on an ever-increasing range of products?
I sell my artwork in a slightly different way to many artists – and here’s why!
I don’t sell limited edition prints but I create open-edition prints instead – and I don’t keep a stock of prints that you can buy directly from me…
Instead, I use companies that offer a print-on-demand service that means that my art is printed onto a product only when a customer orders it.
I believe that this is a much better system for you, as the potential customer, myself as the artist, and actually for the planet too!
Open-Edition or Limited-Edition Art Prints?
Limited edition prints are when an artist decides to limit reproduction of an artwork to a specific number of prints. The perceived scarcity can allow the artist to charge more for limited edition prints that open-edition prints…
The rationale behind the limited-edition print was at a time when reprographics were not so advanced as they are these days. It was truly quite an undertaking to arrange for reprints of an artwork and getting everything set up was time consuming and costly – so a limited number made sense…
In today’s world, it’s easy to reprint an artwork – and in a way that doesn’t involve the artist buying 10s or 100s of prints upfront as stock – that’s a model of unlimited or ‘open-edition’ prints, meaning that there’s not a limited number available.
Business mentors and gurus tell me that I should sell my art as limited edition prints for a much higher price - but it’s important to me that ordinary people just like me who might want one of my artwork prints can buy one at a sensible and affordable price.
It’s possible that plans may need to change in the future, but I currently offer all my art as open-edition prints and also make it available as print on demand – meaning that I haven’t bought-in a stock of prints – so a print actually only comes into existence and is printed when you order one! *
* I also license my work, so you may find some licensing companies have different criteria for how they wish to sell my artwork.
I believe that offering my art via print-on-demand gives significant benefits – both for myself as an artist and for you as the potential customer, as well as for wider society and the environment.
I don’t hold a stock of art prints - meaning that as, as an artist, I don’t have to sink a lot of money into buying stock.
Buying a stock of art prints is a significant investment, so being able to work as an artist and sell prints of my artworks without having to make this financial investment means that it’s actually something that I can afford to do. If I had to buy-in stock, that just wouldn’t be affordable for an emergent artist like myself.
There’s also no waste – so important in today’s world – and I don’t have to devote a significant proportion of my tiny home to storing stock.
It also means way more choice for you as the customer – using print-on-demand services, I can offer my artwork on a whole range of different size prints as well as an increasingly wide range of products – from tables, cabinets, curtains, bedding, bags, purses, tops, skirts, scarves, mugs, trays, china plates, phone cases, journals and more!
Imagine if I’d had to buy all those as stock!
It means that I can offer my art at several different print-on-demand companies so that I get a great range of products to showcase my art on – it also means that you can shop with the business you choose, perhaps one that delivers from just down the road?
Which brings me onto deliveries…
The vast majority of the companies that manufacture my print-on-demand products do deliver worldwide – and there’s a couple who have several manufacturing centres across the world meaning that in some cases, your new print or product is actually made and printed in your own country or continent…
Which also means:
I’ll add a list of the companies used and where they print from at the bottom of the page if this is something that interests you.
Print-on-demand means that the exact size or specification you require can be made with no extra fuss or hassle – and no waste!
It’s also at a sensible and affordable price as the companies only print what’s needed and can still buy in bulk with the savings passed on to you!
There’s no need for me to spend time worrying about invoices, stock, packaging and driving the 10 miles to the nearest post office – so I can get on with creating and sharing my art with you!
So I think that the print-on-demand way of selling my art is a fantastic way to start-out being an artist in today’s modern world – with less financial outlay, stock, and wastage for the artist…
But also, better choice, a huge range of different product types and sizes, and affordable prices for you – PLUS with delivery often available from your local manufacturing centre, there’s less postage costs and less postage miles – and that’s better for everyone!
So if you’ve been wondering why you see my art in so many different stockists and on such a wide range of different products, it’s because I work a little differently to many, more traditional artists – as I believe it’s a truly modern way of working that’s better for everyone concerned!
Print-on-Demand Art Companies Shipping Worldwide
My own online art store is powered by Pixels.com (also known as Fine Art America) and creates really beautiful, archival-quality prints that can be shipped to virtually every country worldwide - with a fantastic range of options for print size, paper/canvas, mounting and framing to suit your exact requirements.
Printing centres with ethical working practices are based in:
Please note that not all frames or print types are available at each manufacturing centre, so check your print location before final check-out to see where your actual order is due to arrive from.
My main print-on-demand store for printed products is Redbubble – the quality is amazing and they have a huge range of products and also stock the widest range of my artworks and designs (including my pattern designs).
Redbubble aim to be 100% carbon neutral and manufacture products in ethical and socially responsible ways, throughout the supply chain.
They manufacture and ship from:
Please note that not all product types are available at each manufacturing centre - you can see what's manufactured and printed where, here...
Redbubble also promise to refund any customs charges in the unlikely event that you are charged customs fees on your order – see the details here…
I work with both large and small businesses to offer you the very best range of products to choose from...
Where the other stockists deliver from:
Information is correct to the best of my knowledge at the date of writing, February 2020. Please check the terms of each third-party vendor before purchasing to ensure everything is as you'd wish.
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Author: Lotti Brown
Artist, designer, and online drawing teacher.
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